Fuzzy London started back in 2017. I started making pom pom keyrings and then thought 'these pom poms could be anything!' and that's how Fuzzy London was born. You may have noticed by now that I love all things colour, and Fuzzy London encapsulates this. Aside from designing and making all the accessories myself, which I sell through my website, I also run the Facebook page, Instagram page and Pinterest page. I have noticed a dramatic increase in my Instagram followers and my reach since engaging with my audience more, working out what posts are most popular and what time of day to post.